You are here

TRADE SHOW WHITE PAPERS & ARTICLES

To download a white paper, please click this link to access the Trade Show Thought Leadership Library.

  Trade Show Thought Leadership

The following white papers and articles are available:

5 Keys to Profitable Exhibiting
How to help your exhibitors ignite their show ROI
 
There's more money in registration daa!
Remarketing past attendees has been the best method to drive attendance. Leverage your registration for higher yields and profits. 
 
No Shows -- The Unanswered Question
Why didn't those who registered attend the event? Find the answers and how to combat this challenge. 
 
Lifetime Value (LTV) of Exhibitors 
Exhibitors are the paying customers of the tradeshow industry. How do you keep? How long will they last? How much are they worth? 
 
B2B Data Decay -- The Impact Upon Trade Show Registration Lists
We register people, not companies. People get promoted and change titles, change jobs or leave the industry. How good is your data? 
 
Are Trade Shows Worth It?
Trade shows have been around for decades, and so has the debate – are they worth it? This debate is embedded in the question CFOs and/or senior executives ask – “So what did we get for all that money we spent at the XYZ show?” Here's the answer!
 
Profiling - Part 1 of 3
This white paper on Profiling is the first in a three part series Profiling, Targeting & Segmentation. Taken together they lay out a three step process that should be completed by all marketers before developing a marketing campaign.
 
Targeting - Part 2 of 3
This white paper on Targeting is the second in a three part series Profiling, Targeting & Segmentation. Taken together they lay out a three step process that should be completed by all marketers before developing a marketing campaign.
 
Segmentation - Part 3 of 3
This white paper on Segmentation is the third in a three part series Profiling, Targeting & Segmentation. Taken together they lay out a three step process that should be completed by all marketers before developing a marketing campaign.
 
B2B Trade Show Data - Untapped Opportunities
The new world of B2B data! In the last 10-15 years we have seen an explosion in the B2B data world not only in the amount and availability of data, but the usages as well.  Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options.  This has led to 5 significant trends in B2B database marketing
 
Critical Marketing Questions for Trade Shows & Associations
The "IEEE Future Trends White Paper" has Big Data as the Number 2 Majore Trade Show Issue. This was just beyond the impact of the economy. Data Science must be a significant part of post-show anlaysis. This is where big data is tranformed into relevant information and data driven marketing decisions are made.
 
"Leverage Titles in Your Database" by Steve Juedes for Direct Marketing News Magazine
How and why leveraging accurate titles is important for segmentation and messaging.
 
"Direct Hit Marketing Provides Exhibitors with Crowd Sorting Tool" by Hil Anderson, Senior Editor for Trade Show Executive Magazine
The Leads Plus Program is a powerful for Trade Show Organizers to offer to their exhibitors.
 
Data Get Smart - Not Big
Follow these Seven Steps to a B2B Data Strategy and Plan!
When working with firms who have many prospects and customers, multi-channel marketing activities and data silos, we have found this seven step processe ffective in developing a data strategy adn plan that gets both approved and funded.
 
5 Trade Show Marketing Mistakes
Here are five of the most common mistakes from looing at last year's trade show campaign data.
 
5 Best Practices of Trade Show Lead Qualifications
Lead qualification is one of hte primary jobs for marketers, and a great deal of time and money is spent on this step of the sales cycle. Follow the Five Best Practicies that will help qualify more leads from among the inquiries, and increase ROI or better yet be able to answer that dreaded CFO question - "so what did we get for all that money we spent at that (insert name of trade show)?"

Keep In Touch