Putting Data to Work for Marketing and Sales
There are two parts of data-driven marketing and sales – building the database and using the data to drive improved results. No news to anyone!
Lead generation is a major responsibility for all B2B marketers and it starts with profiling and sub-segmenting the customer base to identify the most likely market segments to target for lead generation. We deliver a targeting matrix based on industry and company size as the base line and then build upon it with relevant data elements for a customized segmentation model.
Here’s how we help in putting the data to work for you:
To get the ball rolling, call or email John Coe, VP Business Development at 602-402-6588 or JohnC@DirectHitMarketing.com