You are here

Putting Data to Work for Marketing and Sales

There are two parts of data-driven marketing and sales – building the database and using the data to drive improved results.  No news to anyone!

Lead generation is a major responsibility for all B2B marketers and it starts with profiling and sub-segmenting the customer base to identify the most likely market segments to target for lead generation.  We deliver a targeting matrix based on industry and company size as the base line and then build upon it with relevant data elements for a customized segmentation model.

Here’s how we help in putting the data to work for you:


To get the ball rolling, call or email John Coe, VP Business Development at 602-402-6588 or

Keep In Touch