DHM Builds B2B Marketing and Sales Databases
Before any data-driven marketing or sales initiative can be undertaken, a true database must be built that includes the relevant internal and external data on customers and prospects. This is more than a list of customers on the CRM software or files from accounting. In fact we typically find 3-5 unique data silos per company that must be brought together to form a true marketing and sales database. In B2B, that’s not an easy task, and does require experience in handling the difficulties found in business data.