Kelly manages the list sourcing and acquisition needs for our clients. She seeks to understand client goals for their program offerings and match them to the best opportunities for customer acquisition in the public and private marketplace. Kelly understands the complex workings of list sourcing and acquisition. With her years in the industry, she has gained the knowledge of which lists are working, which segments work and how clean or dirty a data file is. She is well respected and has strong business relationships with vendors which proves a valuable asset to clients when negotiating list budgets and spend.