John is a 30 year B2B marketing veteran. John has directed successful B2B marketing campaigns for the largest organizations and has work for some of the largest and most successful direct marketing agencies.
John is very well known in the B2B database and direct marketing world and has given over 425 seminars and presentations at industry conferences both in the US and internationally he writes numerous articles and white papers for the DMA and other marketing associations. His book form McGraw-Hill titled The Fundamentals of B2B Sales and Marketing is now in bookstores worldwide and is in its second printing. John’s second book, B2B Data-Driven Marketing & Sales is due for publication in late 2015.