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HIGHER EDUCATION WHITE PAPERS & ARTICLES

To download a white paper, please click the link to access the Higher Education Resource Library.

  Higher Ed Thought Leadership

The following white papers and articles are available:

Profiling - Part 1 of 3

This white paper on Profiling is the first in a three part series Profiling, Targeting & Segmentation. Taken together they lay out a three step process that should be completed by all marketers before developing a marketing campaign.
 
Targeting - Part 2 of 3
This white paper on Targeting is the second in a three part series Profiling, Targeting & Segmentation. Taken together they lay out a three step process that should be completed by all marketers before developing a marketing campaign.
 
Segmentation - Part 3 of 3
This white paper on Segmentation is the third in a three part series Profiling, Targeting & Segmentation. Taken together they lay out a three step process that should be completed by all marketers before developing a marketing campaign.
 
"Leverage Titles in Your Database" by Steve Juedes for Direct Marketing News Magazine
How and why leveraging accurate titles is important for segmentation and messaging.
 
Higher Ed - Critical Marketing Questions
Higher Education Critical Marketing Questions for 2016 and Beyond
Making big data an ally that provides data driven direction is essential for success. Your competition is already investing in this arena and so should you.
 
Data Get Smart - Not Big
Follow these Seven Steps to a B2B Data Strategy and Plan! When working with firms who have many prospects and customers, multi-channel marketing activities and data silos, we have found this seven step processe ffective in developing a data strategy adn plan that gets both approved and funded.

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