A great database house that meets all our expectations. We rely on them for quick response and accurate direct mail data processing. Their customer service is outstanding. I highly recommend this organization.

David O’ Brien, President, Real World Training

Lead Nurturing with an Online Marketing Automation System

Marketing Auotmation Does your website really listen?

Does your website know how to respond with relevance with each website visit?

Online Marketing Automation is the cutting-edge methodology that has created a new frontier for lead nurturing. Having a powerful tool to manage all the complexities of online lead nurturing is mandatory to blast past your competition in 2010. With barely 5% of all organizations effectively using marketing automation, you can claim a tremendous competitive advantage and close more business with our Net-Results marketing automation solution.

Forrester, CSO insights, Demand Gen, Aberdeen Group, ShipServ and others state that companies that excel at lead nurturing:

Generate 50% more sales-ready leads at 33% lower cost
Reduce the percentage of marketing-generated leads that are ignored by sales
Raise win rates on marketing generated leads
Have more sales professionals make sales quota
Have a 47% higher average order values
Generate a 150% increase in contact-to-lead conversion rate

Why is marketing automation so powerful? Over 95% of the leads businesses receive are not sales-ready. Most (60% to 70%) of the qualified leads that hit your website will buy from you or one of your competitors within 12 months. Those leads need online nurturing to eventually become sales ready - and to keep your company top of mind. Our Net-Results marketing automation system enables you to focus your efforts on your best, most "ripe" leads - and automate the sales and communication process with leads that are not yet at a decision point.

We work with you to improve your marketing ROI by driving lead generation and lead qualification processes. Our sophisticated lead scoring ensures that the leads that go to sales are "sales ready". You can even track all website activity and set sales alerts based on "high-value" activities. With the intelligence and focus of marketing automation, your website will listen and respond with relevance to maximize your sales effectiveness.

Please contact StevenJ@directhitmarketing.com to find out more.