Here are 7 Keys from Direct Hit Marketing that will improve future Trade Show results:
- DHM’s Tradeshow Cross Channel Analysis that typically improves response rates by 10% or more.
- DHM’s Tradeshow 360 Analysis builds on the Cross Channel Analysis with a deeper dive across multiple years of your tradeshow data further increasing response rates.
- The DHM’s Customized Non-Responsive Suppression File identifies companies and geographic locations that are found to be non-responsive. Future list suppression saves campaign cost.
- The DHM’s Title and Functional Analysis leads to more successful messaging and refined list and sub-segment targeting.
- Customized Campaign Database Builds are customized and designed for specific campaigns and can include a variety of independent data and list sources.
- DHM’s Expert List Research and Acquisition service specific to your show and identified market segments.
- DHM’s Master Marketing Database is the in-house database that forms the platform for segmentation and all data-driven marketing activities.